A fruit market business, run the old way.
Established 01 April 2007 at the New Fruit Market, Naroda Road — with roughly four decades of trade experience behind the counter.
- Years in the fruit trade
- 40+
- Clients & customers served
- 500+
- Trading as MGM Fruits
- 2007
- Core fruit categories
- 4
Years in the fruit trade
Clients & customers served
Trading as MGM Fruits
Core fruit categories
Forty years of learning which crate to trust
MGM Fruits began trading on 1 April 2007, but the family had already spent years on the floor of Ahmedabad's fruit market before the name ever went up on a board. Between the partners, the business carries roughly four decades of experience in buying, grading and moving fresh fruit.
We work out of 38/1, New Fruit Market on Naroda Road — close enough to the morning auction that we can inspect a lot, buy it and have it graded and dispatched before the day gets hot. That proximity is the whole business: fruit that spends fewer hours in transit simply reaches the customer in better condition.
Over the years we have supplied more than 500 clients and customers — neighbourhood fruit shops, wholesale traders, hotel kitchens and caterers — most of whom still call the same three numbers they called the first time. We would rather keep a buyer for ten years than win one on a cheap box.
“Honesty is the best policy”
Printed on every card we hand out, under the MGM ADI trade mark.
At a glance
- Established
- 01 April 2007
- Trade mark
- MGM ADI
- Experience
- Around 40 years in the trade
- Clients served
- 500+
- Based at
- 38/1, New Fruit Market, Naroda Road, Ahmedabad - 382345, Gujarat, India
How the business grew
Before 2007
Years on the market floor
The partners learn the trade the only way it can be learned — buying, grading and selling fruit at Ahmedabad's market, day after day.
2007
MGM Fruits is founded
The business is formally established on 1 April 2007 at the New Fruit Market, Naroda Road, under the MGM ADI trade mark.
2010s
The range widens
Apple remains the mainstay, with guava, pomegranate and later dragon fruit added as buyers start asking for a single supplier for the whole counter.
Today
500+ clients served
A standing order book of retailers, wholesalers, hotels and caterers across Ahmedabad and Gujarat, run on WhatsApp and a handshake.
The habits we do not cut corners on
Honesty is the best policy
It is painted on our card and it is how we trade. One rate, stated plainly, with the grade you were quoted actually inside the box.
Hand-graded, every lot
Nothing is shipped straight off the truck. Each consignment is opened, sorted for colour and firmness, and repacked before it is dispatched.
Same-day market dispatch
Order before the morning auction closes and your consignment leaves the New Fruit Market the same day for anywhere in Ahmedabad.
Supply through the season
Standing weekly orders for retailers, hotels and caterers, with cold-store backup so your shelf is covered when the local crop is between seasons.
Weight you can verify
Boxes are weighed in front of you and the count is written on the carton. What is on the bill is what is in the crate.
40 years of market experience
Four decades on the floor of the fruit market means we know which grower is packing well this week — and which one to skip.
Who you deal with
Manojbhai
Partner
Leads the business and handles buying at the morning auction. Based at 38/1, New Fruit Market, Naroda Road, Ahmedabad.
+91 99790 79195500+ clients and counting
- Fruit retailers & shops
- Wholesale traders
- Hotels & restaurants
- Event & wedding caterers
- Juice bars & cafés
- Corporate & society bulk orders
Most of our buyers came to us through someone else who buys from us. That is the only marketing the business has ever really had.
Honesty is the best policy
Tell us what you need on the counter tomorrow.
Send the fruit, the grade and the quantity on WhatsApp. We will come back with the rate and the dispatch time — usually within the hour.